The Sturgis Motorcycle Rally brings hundreds of thousands of riders to the Black Hills each August for ten days of legendary rides, live music, motorcycle events and one of the most iconic gatherings in the country. From Main Street Sturgis and world-famous concert venues to charity rides, bike shows, races and miles of scenic Black Hills roads, Rally week offers far more than motorcycles alone.
The 87th Sturgis Motorcycle Rally will take place August 6–15, 2027.
RALLY INFORMATION
2027 Sturgis Motorcycle Rally
Dates: August 6–15, 2027
Location: Sturgis and communities throughout the Black Hills
Description: The official Rally spans ten days, although events, concerts and visitors begin arriving before opening weekend. Main Street Sturgis becomes the center of the action, with vendors, motorcycles, entertainment and events throughout downtown.
Official Rally Information: https://www.sturgis-sd.gov/rally-events-department
2027 Rally Calendar: https://sturgis.com/events/
Concert Schedule: https://sturgis.com/concerts/
SIGNATURE RALLY EVENTS
Many of the Rally’s most popular events return annually, with exact 2027 dates announced as Rally approaches.
Legends Ride
Location: Deadwood to Sturgis Buffalo Chip
Description: One of the Rally’s signature charity rides, bringing together motorcycle industry personalities, celebrities and riders for a scenic ride beginning in Historic Deadwood and ending at the Buffalo Chip.
Information: https://www.buffalochip.com/rides-events/
Biker Belles Women’s Day & Morning Ride
2027 Date: August 10, 2027
Location: The Lodge at Deadwood to Sturgis Buffalo Chip
Description: An annual celebration of women in motorcycling featuring a guided Morning Ride through the Black Hills, special guests, gatherings and charitable fundraising.
Information: https://www.buffalochip.com/bikerbelles/the-event/
Rusty Wallace Charity Ride
Location: Deadwood / Northern Black Hills
Description: Ride alongside NASCAR legend Rusty Wallace, motorsports personalities and fellow Rally riders during this popular annual charity ride through the Black Hills.
Information: https://www.buffalochip.com/rides-events/
Heroes Honor Ride
Location: Northern Black Hills to Sturgis Buffalo Chip
Description: A charitable ride honoring veterans and first responders that brings riders together for a scenic Black Hills ride ending at the Buffalo Chip.
Information: https://www.buffalochip.com/rides-events/
Buffalo Chip Bike Shows, Races & Stunt Events
Location: Sturgis Buffalo Chip
Description: Throughout Rally week, the Buffalo Chip hosts custom bike shows, dirt drags, stunt competitions, races, builder events and other motorcycle-focused entertainment. The complete 2027 schedule will be released closer to Rally.
Information: https://www.buffalochip.com/events/
Jackpine Gypsies Motorcycle Events
Location: Sturgis, SD
Description: The Jackpine Gypsies Motorcycle Club helped launch the original Sturgis Rally in 1938, and motorcycle racing remains an important part of Rally tradition. Watch for hill climbs, short-track racing, motocross and other events on the annual Rally schedule.
Events Calendar: https://sturgis.com/events/
CONCERTS & LIVE MUSIC
Live music is one of the biggest parts of Rally week, with concerts taking place throughout Sturgis and at surrounding campgrounds and entertainment venues. Major lineups are typically announced throughout the winter, spring and early summer, so check venue schedules as your trip approaches.
Sturgis Buffalo Chip
Location: Sturgis, SD
Description: The Rally’s best-known concert destination hosts major rock, country and alternative artists throughout Rally week on the Wolfman Jack Stage, along with motorcycle events, rides and entertainment throughout the property.
2027 Lineup: Coming Soon
Concerts & Entertainment: https://www.buffalochip.com/Bands/
Full Throttle Saloon
Location: Sturgis, SD
Description: Known as one of the world’s largest biker bars, Full Throttle combines major concerts with motorcycle entertainment, stunt shows, contests, vendors and Rally events.
2027 Artists Announced: Dierks Bentley and HARDY
Additional artists and performance details will be announced as Rally approaches.
Concerts & Tickets: https://www.fullthrottleevents.com/
Iron Horse Saloon
Location: Sturgis, SD
Description: A massive downtown Sturgis entertainment complex offering live music, bike shows and Rally events. Iron Horse is especially popular because its Rally concerts are traditionally free to attend for guests 21 and older.
2027 Lineup: Coming Soon
Concert Schedule: https://ihsturgis.com/pages/events
MORE RALLY EVENTS
Beyond the major rides and concerts, Rally week is filled with custom bike shows, builder showcases, burnout competitions, stunt shows, motorcycle races, vendor exhibitions, contests, parties and special events throughout Sturgis and the surrounding Black Hills.
Because schedules change from year to year, we recommend checking the live Rally calendar as your stay approaches for newly announced events, dates and times.
Full Rally Events Calendar: https://sturgis.com/events/
PLAN AHEAD
The Sturgis Motorcycle Rally is one of the busiest times of year in the Black Hills. Expect significantly increased traffic throughout Sturgis, Deadwood, Lead, Spearfish and popular riding corridors, and allow extra travel time when planning rides, dining reservations and activities.
Concert tickets, special-event registrations and transportation should be arranged well in advance when possible. Event dates, performers, schedules and admission requirements are subject to change; always confirm current information directly with the event or venue before attending.